Blog networks along with associated sites involved in shady link scheme have been deindexed from Google’s search index. One of the well known example of blog network is BuildMyRank.Com. This hue and cry among the unethical SEO practitioner (Knowingly or unknowingly) has been caused by several algorithmic changes called as Panda 3.3. Panda 3.4 is on the way.
Lot of webmasters around the world specially who got hit hard by the panda 3.3 Tsunami are questioning Google’s policy behind delisting or major downfall of ranking for their targeted keywords resulting in major loss of business. reconsideration request to Google does not ensure re-listing or restoration of the old rankings.
As because Google is taking action based upon the quality and source of inbound links a site has, a brand new arena of SEO called Negetive SEO has come up. negetive SEO is all about harming the good standing of competiors search engine ranking by directing a wave of links from sources Google does not like. Negetive SEO people may feel inspired by the panda3.3 update.
Google could have taken action against the blog networks only leaving its members as it is. Websites solely dependant upon blog networks would have faced a downfall of ranking as because the concerned blog networks have been deindexed.
Now the question is should webmasters build links any more or leave it in the hand of Google God?
Come what may, search engine still follows a combination of logic and run by software. Building links in a ethical way will never harm. But the link acquisition rate and the variation of link texts (Anchor Texts) has to be more or less natural. Another important thing is a good mix up of links from different web properties which can’t be red-flagged ever rather would help keep sites at desires spots.